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Books: General
Martin H. Levinson.
In these times of rapid change and constant upheaval, can we learn to think and communicate more effectively at home, in school, on the job, and in the larger world? Based on the formulations of GS, Levinson answers yes, yes, and yes! Includes practical ways to improve your thinking ability, emotional self-management, creativity, and analyzes important social issues such as drugs and war.
$16.95
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Lance Strate.
Lance Strate takes the reader on a journey through the interdisciplinary, communcation-centered field of media ecology, the study of media as environments, a field that encompasses the study of technology, symbol systems, and aesthetic form, in addition to traditional conceptions of media and mediation. Strate presents media ecology as an open-ended intellectual tradition, a network of great books and independent thinkers. Echoes and Reflection: On Media Ecology as a Field of Study is a unique book that provides the first comprehensive overview of the field, followed by a case study concerning the relationship between modes of communication and constructions of the self.
ISBN 1-57273-725-5
$23.95
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Practical Fairytales for Everyday Living provides twenty-five highly fanciful stories featuring characters who successfully battle a variety of personal problems and mishaps through the formulations of general semantics, a science-based "self-help" system designed to assist individuals to better evaluate and understand everyday difficulties. (Steve Allen, polymath and author of numerous books, including Dumbth: 81 Ways to Make Americans Smarter, lists as Idea Number 81: Learn general semantics.) While the stories are not true in the literal sense of that word, the British pundit G. K. Chesterton observed that "Fairy tales are more than true- not because they tell us dragons exist, but because they tell us dragons can be beaten."
$11.95
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Raymond Gozzi, Jr. Forward by Neil Postman.
Metaphor is old, but always new. This book argues that metaphor is increasing in power due to the prominence of electronic media. Metaphors have the ability to define and structure our comprehension of new techonlogies--such as cyberspace, the Information Superhighway, the Computer Virus, Hot and Cool Media. Media technologies are also being internalized as metaphors, or cognitive models, for processes of consciousness and cognition. The computer is internalized as a model of the brain, and the television as a metaphor for the conduct of discourse. These metaphors illuminate, but they also cast shadows. Finally, the forms of electronic media, which emphasize concrete and iconic symbolism, present descriptions of the world which contrast with the prevailing cultural descriptions. This leads to pressure to produce metalanguages to deal with epistemological conflicts.
This book also describes theories of metaphor from Aristotle to current cognitive linguistics; gives a history of metaphor in oral, writing, print, and electronic cultures; and provides guidelines for How to Do a Metaphorical Analysis which should be useful for students at all levels.
ISBN 1-57273-123-0
$32.50
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Lyman J. Houfek. Follow the story, which introduces principles of critical thinking and precise communication. For all those young at heart who want to improve their daily thinking habits. 138 pages.
$6.00
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 Susan Presby Kodish and Bruce I. Kodish, Drive Yourself Sane: Using the Uncommon Sense of General Semantics, Revised 2nd Edition. Foreword by Albert Ellis, Ph.D., (2001), 238 pp. A concise lively introduction to general semantics, “...it applies Alfred Korzybski’s brilliant general semantics philosophy to its readers’ everyday lives and shows them how to live more sanely in a still highly irrational and partially insane world.” (From the Foreword by Albert Ellis.)
$14.95
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* SPECIAL PRICING* 
Bruce I. Kodish, Ph.D. Dare to Inquire This book is about the need for adult humans to ‘grow up’. Especially now, it is not hard to denounce intolerance and fanaticism and want to uproot it. The question remains, How? — How do we do it? Can we stop an apparently accelerating, world-wide movement toward fundamentalism, despotism and despair? The author shares his main sources of personal urgency about this question.
$15.00
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