We see what we see because we miss all the finer details.
- Alfred Korzybski

3 Questions: "What?"........."So what?"........."Now what?"
- Coro wisdom

"The world we have created today as a result of our thinking thus far has problems which cannot be solved by thinking the way we thought when we created them."
- Albert Einstein

"The aim of education is the condition of suspended judgment on everything."
- George Santayana

"If we value the pursuit of knowledge, we must be free to follow wherever that search may lead us. The free mind is no barking dog to be tethered on a 10-foot chain."
- Adlai Stevenson

"Teaching and learning that lead to no significant change in behavior are practically worthless."
– Irving Lee

"Learning to un-learn to learn, for me, best describes the process of learning the discipline theoretically (verbally) and organismically."
– M. Kendig

"Learning is the gradual replacement of fantasy with fact."
- Gifford Pinchot

"The trouble with people is not so much with their ignorance as it is with their knowing so many things that are not so."
- William Alanson White

"You can't no more teach what you ain't learned than you can come from where you ain't been."
- Mark Twain

"A person does what he does because he sees the world as he sees it."
- Alfred Korzybski

"You can't step into the same river twice."
- Heraclitus

"All our knowledge has its origins in our perceptions."
- Leonardo da Vinci

"Happiness is not something that happens….It does not depend on outside events, but, rather, on how we interpret them."
- Mihaly Csikszentmihalyi

"We are always getting to live, but never living."
- Ralph Waldo Emerson

"How we feel about ourselves, the joy we get from living, ultimately depend directly on how the mind filters and interprets everyday experiences."
- Mihaly Csikszentmihalyi

"God may forgive your sins. But your nervous system won't."
- Alfred Korzybski

"The self explorer, whether he wants to or not, becomes an explorer of everything else."
- Elias Canetti

"Common sense is the collection of prejudices acquired by age eighteen."
- Albert Einstein

"Nothing so needs reforming as other people's habits."
- Mark Twain

"Time is but the stream I go fishing in."
- Henry David Thoreau

"It ought to be remembered that there is nothing more difficult to take in hand, more perilous to conduct, or more uncertain in its success, than to take the lead in the introduction of a new order of things. Because the innovator has for enemies all those who have done well under the old conditions, and only lukewarm defenders among those who may do well under the new."
- Machiavelli

"The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man."
- George Bernard Shaw

"To progress, man must re-make himself, and he cannot re-make himself without suffering. For he is both the marble and the sculptor."
- Alexis Carrel

"Writing about music is like dancing about architecture."
- Elvis Costello

Institute of General Semantics

›

Books: Anthologies

* SPECIAL PRICING *
General Semantics in Psychotherapy: Selected Writings on Methods Aiding Therapy (2002). Isabel Caro and Charlotte Schuchardt Read, Eds. Foreward by Albert Ellis. ISBN 0 910780-16-1. 371 pp. Articles on applications and research in psychotherapy including works by Isabel Caro, Albert Ellis, Ken Johnson, Alfred Korzybski and others. For practicing therapists and anyone with a previous knowledge of general semantics.

$8.00

* SPECIAL PRICING *
Classroom Exercises in GS. Edited by Mary Morain, Preface by Andrea Johnson. 2nd Edition. The new 1996 edition of this user-friendly teacher’s guide contains additional chapters by today’s leading general semantics educators, including Andrea Johnson, Associate Professor at Alverno College, Milwaukee. Many new illustrations enhance the wealth of general semantics material from a variety of experienced authors and teachers. Lively exercises and demonstrations show how to improve our communicating and evaluating. We develop awareness of how we use the abstracting process to collect knowledge of our environment. Topics include perception and description, inference chaining, logic and clarity, conflict resolution, and more. A new reading list suggests many valuable resources. 184 + viii pages. 6 by 9 inches. Softcover.

$8.00

* SPECIAL PRICING *
Teaching General Semantics. Edited by Mary Morain. Yes, you can add excitement to the learning process as you make general semantics and critical thinking easily understood. Give your students life-skills that pay off every day, and you’ll watch their enthusiasm and self-confidence grow. The dramatic lectures and exercises teach your students to avoid fact-inference confusion, to distinguish between extensional and intensional meanings. Written by teachers, executives, and trainers, this popular teacher’s guide gives you a powerful tool for giving your students power over their own lives. 142 pages. 5¾ by 9 inches. Softcover.

$8.00

* SPECIAL PRICING *
Thinking & Living Skills. Edited by Gregory Sawin. Introduction by Alvin Toffler. This illustrated anthology contains 37 lively and thought-provoking short articles by the world’s outstanding general semantics teachers and practitioners. "This new collection of articles, chiefly from recent years of Et cetera, has a central compelling quality. Greg Sawin, by his selection and ordering of articles, by his own excellent contributions scattered throughout, by the delightful drawings, gives readers a clear sense of the usefulness of general semantics in everyday life. Readers will find here, also, how this usefulness is matched by inspiring historical ideas." — Mary Morain, Past President, ISGS High school and college students and teachers of critical thinking, communication, English, psychology, and journalism, as well as parents and grandparents, must read this book. 255 + xviii pages. 6 by 9 inches. Softcover.

$6.00

* SPECIAL PRICING *
Thinking CreAtically. Kenneth Johnson, Ed. Foreword by Steve Allen, (1991). ISBN 0-910780-09-9. xiv + 325 pp. Based on papers delivered at a conference at Yale University in 1988, Thinking CreƒÏtically exhibits a wide range of sophistication in formulating and applying general semantics. It can be approached as a sampler of how its twenty-two contributors have struggled with general semantics in the trenches of teaching.

$6.00

* SPECIAL PRICING *
More E-Prime: To Be or Not II. Edited by Paul Dennithorne Johnston, D. David Bourland, Jr., and Jeremy Klein. E-Prime engenders controversy, both in and outside of general semantics, the discipline from which it emerged. It seems simple enough. Just stop using all forms of the verb to be. The results can astonish you: from clearer thinking and improved writing to a change in epistemology that can enhance your functioning in the world. This second collection of E-Prime writing contains original articles, reprints from ETC’s E-Prime Symposia, and original fiction. It does not attempt to decide the merits of E-Prime. It does continue the general semantics tradition of investigating the potentials of purposive linguistic revision by focusing on the particular methodology of E-Prime. 368 pages. 6 by 9 inches. Softcover

$8.00

* SPECIAL PRICING *
E-Prime III: A Third Anthology. Edited by D. David Bourland, Jr. and Paul Dennithorne Johnston The editors invited various authors to write about using E-Prime for this third E-Prime anthology. Twelve papers came from recent general semantics symposia. Subject areas include: Tutorials; E-Prime and Religious Writing; Epistemological Issues; Indexing Crispness; Non-Allness, and Other Spectra; Three Semantic Studies; E-Prime Fiction; E-Prime in Action; To the Future; Supplement I: "How Important is the Terminology of Korzybski¡¦s General Semantics?"; Supplement II: "In Defense of ƒÃEOS and E-Prime"; Supplement III: "ƒÃEOS: A Fourth Non-Aristotelian Model" From religion to epistemology, from practical to theoretical, from fiction to humor, this anthology reveals the many exciting new developments in E-Prime. 566 + xxvi pages. 6 by 9 inches.

$8.00

SPECIAL PRICING *
Enriching Professional Skills through GS. Edited by Mary Morain. The editor selected these intriguing articles from the first 40 years of ETC for their practical applications in teaching, management, counseling, law, and other professional and personal pursuits. Leaders in their fields call this an invaluable collection for developing professional communication techniques. You learn to unmask stereotype thinking, discover stress-related perceptual distortions, avoid automatic responses or jumping to conclusions. Benefits include improved working relationships, and increased cooperation by eliminating the "contest" approach. An overview introduces general semantics principles and applications. 326 pages. 5½ by 8½ inches. 1986

$8.00

* SPECIAL PRICING * Bridging Worlds through GS. Edited by Mary Morain. In our increasingly multicultural society, we must develop sensitivity to cultural differences. Whether from one culture to another, or from cultures within cultures, how do we understand how other people evaluate their world? As our world "grows smaller" and our society grows more complex, how do we understand "them" who seem so different from "us"? Leading writers and teachers address these vital topics in the second printing of this classic general semantics anthology. 347 pages. 5¾ by 8¾ inches. Softcover.

$8.00

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